COURSE DESCRIPTION: Presents principles, methods, and problems involved in the distribution and marketing of goods and services to industrial and ultimate consumers. Introduces various marketing intermediaries: wholesaler, retailer, broker, agent including cooperative and trade associations, shippers, stores and facilitators. Discusses present day problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of the marketing mix and market research plus legal, social and ethical considerations in marketing. Lecture 3 hours per week.
Prerequisite: ENF 1
|Summer 2019: COURSE DETAILS|
|CLASS # 19356||SECTION: D7A||SESSION: 5W1|
|INSTRUCTOR: Ruth Greene||CREDITS: 3.00|
|COURSE PREFIX: MKT||CATALOG NUMBER: 100|
|LOCATION: Distance Learning||DAYS: Online||ROOM NUMBER:|
CLASS TIMES: –
OTHER INFO: Books for Online Classes are available for purchase in both the Glenns and Warsaw Campus Bookstores.
For more information, please contact the Bookstore on either campus.
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