CATALOG: Social Media Policy

Rappahannock Community College encourages the appropriate use of social media as a method for communicating ideas and information, and as part of the educational mission of the College.

This policy governs employees of the Rappahannock Community College. This policy governs the behavior of individuals as they utilize a variety of Social Media technologies and is not limited to any specific media format.

Social Media Defined

For the purpose of this policy, Social Media is defined as Internet or Mobile digital tools and systems used to share and/or receive information or conversation.

Official Use of Social Media

Unless specifically authorized by the Director of Marketing and Communications, no RCC employee may create an “official” RCC presence on any form of Social Media, now in existence, or created in the future, or represent themselves as a spokesperson or authorized representative of the Rappahannock Community College.

Some employees of Rappahannock Community College may be required to use Social Media as part of their employment responsibilities. If so, such status will be clearly stated in an employee’s work responsibilities and will be approved in advance by the Director of Marketing and Communications.

The Marketing and Communications department may utilize Social Media to present information and content to the public and receive feedback from the public and the College community. Content and information released on Social Media are equivalent to content and information released to the press and the public in any other format, including press release, letter to the media, open letter to the public, etc. Care must be taken that content and information released to the public over Social Media is accurate, does not violate applicable laws (including, but not limited to, copyright, trademark, and defamation law), VCCS or Rappahannock Community College policy.

Official RCC Social Media may allow members of the public to comment or react to post content and information. Individuals, including employees of Rappahannock Community College acting in their personal capacity, may post or comment anonymously.

In general, the College invites discussion of important ideas and issues through Social Media. However, Rappahannock Community College reserves the right to remove posts or comments that are obscene, defamatory, political in nature, offensive, contain threats of violence, abusive, spam or advertising, or unrelated to the content or information. Rappahannock Community College also reserves the right to remove posts or comments that violate applicable laws including, but not limited to, copyright and trademark, or those that violate the use policies promulgated by the applicable Social Media provider.

Amendment and Questions

This policy is maintained by the Marketing and Communications Department. It may be amended from time to time by Campus Communications in consultation with other appropriate officials.

Questions may be directed to the Marketing and Communications Department at webmaster@rappahannock.edu.


Last modified on 08-14-2017