Strengths, Weaknesses, Opportunities, and Threats (SWOT)
STRENGTHS: What RCC does well.
- Caring, dedicated, and expert faculty and staff members
- Employee involvement with student learning activities
- Employee involvement in the community
- Strong leadership with integrity and vision
- Institutional commitment to professional development
- Goodwill, respect, and recognition in the community/region
- Outstanding technology, support, and distance learning
- Workforce outreach programs
- Updated, responsive curricula, with many options in region
- Quality education and high standards
- Transfer and Guaranteed Admission Agreement (GAA) options
- Proactive Educational Foundation
- Student-centered learning resources
- First Year Experience (FYE) student success focus
- Financial aid and scholarship availability
- Good counseling and advising
- Career coaches and recruitment efforts in high schools
- Sports teams
- Partnerships with school systems, businesses, and colleges
- Great location
- Affordability
- Accessibility
- Rappahannock Institute for Lifelong Learning (RILL)
- Variety of offerings and instructional delivery modes for all age groups and interests
- SACS Accreditation
- Clean and safe campuses
WEAKNESSES: What RCC could improve upon.
- Internal communication
- Mentoring and training for faculty
- Participation in governance and decision making
- Student gathering spaces
- Comprehensive marketing plan
- Deliberate focus on quality
- Reliance on part-time faculty and staff
- Instructional space, program-related labs
- Staffing levels in offices
- Resources for Quality Enhancement Plan (QEP)
- Support staff for extended hours, future growth
- Heavy faculty workload
- Pedagogical training
- Tutoring availability
- Student clubs and activities
- Faculty advising model
- Career-related programs, need for short duration and internships
- Bureaucratic obstacles
- Variety in course offerings
- Recruitment, follow up, and mentoring of adjunct faculty
- Funding uncertainty and decline
- Community College image as second tier in higher education
- Large geographical area, lack of RCC satellite centers
- Diversity in workplace and classroom
- Alumni outreach
OPPORTUNITIES: What RCC can do for growth and programming.
- Increase market share, due to value and quality
- Utilize college recruiter on staff
- Encourage dual enrolled students to become completers
- Strengthen relationships with school counselors and teachers
- Expand student activities
- Increase tutoring for student success
- Add new vigorous academic and Workforce programs
- Increase internships, cooperative education, and apprenticeship
- Improve and expand Guaranteed Admissions Agreement (GAA) advising and results
- Use student assessment results to improve program quality
- Continue to upgrade and expand to welcoming, multi-use facilities
- Expand satellite locations, specifically Kilmarnock
- Include campus space for community use
- Develop a marketing plan
- Strengthen the King George site
- Partner on new initiatives with a variety of community organizations
- Increase students in grant programs and Governor’s School
- Recruit enthusiastic, competent faculty and staff members
- Seek additional sources of revenue
- Increase mentoring and leadership development internally
- Streamline processes, using new web presence and technology
- Review internal positions and processes to enhance efficiency and relationships
- Enhance university partners onsite
- Market the RCC economic advantage
- Identify and implement improved early intervention activities for student success
- Integrate ongoing training for staff
- Engage volunteers and alumni
- Strengthen RCC’s economic development role in the region
- Enhance pedagogical training
- Organize improvement input from staff serving students daily
- Enhance short-term OT programs
- Promote the Honors program
- Improve adjunct recruitment, mentoring, assimilation in the college
- Expand sports teams/clubs
- Maintain currency with instructional technology, equipment infrastructure
- Expand on-campus dual enrollment opportunities
- Increase articulated programs with four-year colleges to meet certification training
- Increase career services for students
- Seek national professional accreditation for associate degree nursing
- Redesign developmental studies
THREATS: Things that may inhibit future RCC successes.
- Heavy faculty and staff workloads
- Economic uncertainty, decline
- Increasing tuition and fees
- Financial stress prominent in service region
- Low population growth in service region
- Ability to hire individuals to support growth, expand services
- Regional perception of higher education value
- Static trend in high school graduate numbers
- Competition from other higher education entities
- Continued high need for developmental education
- RCC not meeting VCCS growth average, funding implications
- Low morale, sense of participation
- Aging workforce and need for succession planning
- Compromising quality while pursuing Full Time Enrollment (FTE) growth
- Small number of large employers offering secure positions
- Credential requirements for professional jobs shifting; sometimes above associate degree
- Bureaucracy; government policies for education, health, business
- Lack of pathways to RCC programs
- Lack of public awareness
- Lack of regional broadband
- Communication deficits
- Perception of community college as second tier in higher education
- Inadequate facilities
- Failure to continually update curricula and equipment
- External distractions on leadership focus
- Reliance on dual enrollment for enrollment growth
- Employer base not growing; soft employment market for graduates



